How and Why Nike is Using Blockchain to Disrupt the Sneaker Industry
As someone with a passion for both running in my Nike shoes and for blockchain, my proverbial ears perked up when Nike filed for a blockchain patent in 2019. While blockchain has been heralded for its potential to revolutionize industries such as Supply Chain, I was curious about how one of the world’s most recognized brands intended to utilize blockchain as a part of its business-to-consumer strategy.
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